case study: shrink sleeve or sticker labeling?machine.2.the same dimension of labels (about 2 times higher).the energy consumption has been reduced.sales: improved.brand image: optimized.
case study: shrink sleeve or sticker labeling?
you may have the
impression that shrink sleeve labeling is less expensive than sticker labeling.
let us analyze the
cost from a comprehensive angle.
1. energy consumption: the
heating tunnel for shrinking consumes more electricity than sticker labeling
2. labeling result: shrink
sleeve labeling is not satisfactory all the time. a client of shallpack used
shrink sleeve labeling but the result was not very good, thus not well accepted
by the appearance-judging consumers. the client changed the sticker labeling
and the sales increased immediately.
3. label cost: the cost of
the sleeve labels is less expensive than the sticker labels, if you calculate
the same dimension of labels (about 2 times higher). but if you reduce the
dimension of the sticker label, you do not necessarily need to increase the
cost of labels.
to reduce the label cost, the client uses 2
labels and has the back label smaller than the front one. by making efforts on
the label design, you can save money if you choose sticker labeling.
cost: the label cost increases a bit, but
the energy consumption has been reduced.
brand image: optimized.
sticker labeling is not necessarily more
expensive than shrink labeling. it helps you promote your brand and makes your
products more popular in the market.